I use AI where it exceeds my performance, and saves us both time.
This was some concept art created in Mid Journey for a veteran based coffee franchise.
If we have met in person then I might have asked you if I can record a transcription provided by deep gram.
Chat GPT helps me rephrase content and communicate more efficiently to a specific target audience. It has expedited my workflow and thought process and it helps turn ideas into real options, but like many of the other amazing tools if you haven’t put time and research into using them correctly they will waste your time. As an editor we are seeing a lot of new AI options. It’s important to not get left behind or wrapped up in the hype.

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